Frequently Asked Questions

1. Is this just another fitness program?

No. It's a personalised coaching system designed to create a successful, sustainable lifestyle, not another plan you have to build your life around.

2. What makes this different from everything I've already tried?

We don't try to fix your physique by making your life harder. We build the training, nutrition and habits around your goals and preferences.

3. Do I need to train 5–6 days a week?

No. You don't need more gym time. You need the right amount of training, done consistently, with a plan that works for you.

4. Do I have to follow a strict diet?

No.t at all. No meal plans you hate, no cutting out everything you enjoy, and no starting over every Monday. I teach you how to eat the foods you want to achieve the results you need.

5. Is this suitable for men over 40 who are already training?

Absolutely. In fact, that's who this is built for. It’s all about creating systems that suit your goals, align to your preferences and build a lifestyle you enjoy.

6. What if I've tried everything and nothing has worked long-term?

That's exactly why the system focuses on your lifestyle, because getting shredded in 12 weeks if you are not continuing to make progress in 12 months is not success.

7. Is this group coaching?

No. This is private 1:1 coaching with me personally. Your plan is built around you, with personalised training, nutrition, accountability and support.

8. Do I have to get on a sales call to join?

No. There are no sales (breakthrough, strategy etc) calls, no pressure and no waiting trying to align calendars. I’ve designed this so you can get started immediately.

9. What's the catch with starting for $0?

There isn't one. You get 7 full days to experience the coaching and the system before your first payment is due. If it's not for you, cancel within those 7 days, keep all the resources and you pay nothing.

10. What if I'm not sure this will work for me?

You don't have to take my word for it. Start for $0, experience the system for yourself and decide after you've had 7 days to see how it works. That’s my “love it or leave it” guarantee

The Physique You Want Is Built By The Lifestyle You Live!

For high-performing men 40+ who are done chasing quick fixes. Build the lifestyle that makes lasting results inevitable.

THE ELITE PHYSIQUE PROJECT

Let me tell you something...

I think the fitness industry has completely backwards.

That if you're over 40, successful in your career and have a busy life, you probably already know what you should be doing.

Eat better.

Train consistently.

Get enough protein.

Move more.

Sleep more.

You've probably done all of that before.

So if knowing what to do was enough...

Why aren't you already where you want to be?

Because the problem isn't information.

It's not even your program.

It's your lifestyle.

Making it work when work gets crazy.

When you're travelling.

When the kids need you.

When you're eating out.

When the weekend comes around.

When motivation disappears.

That's where most programs fall apart.

And that's exactly where my coaching begins.

I DON'T GIVE YOU ANOTHER PROGRAM...

I HELP YOU BUILD THE LIFESTYLE THAT MAKES RESULTS INEVITABLE.

Anyone can write you a workout.

Anyone can give you calories and macros.

Anyone can tell you to eat more protein and your daily step target.

And these days, everyone "guru" has a new program, a system or an answer.

If information was enough, everyone would already be in shape... wouldn't they?

That's where I come in.

My job is to take the principles that DO work and help you actually implement them into your life.

We'll figure out what works for you.

We'll put it into practice.

We'll track your kpi's.

We'll make adjustments when we need to.

And we'll keep doing that until it becomes something you can sustain.

Because real life isn't perfect.

And your plan shouldn't require it to be.

THE PHYSIQUE IS THE BY-PRODUCT.

Most people chase the body first and then try to make their life fit around it.

I work the other way around.

We start with what makes you tick.

Your work.

Your family.

Your schedule.

Your preferences.

Your habits.

Your goals.

Then we build the lifestyle that supports the physique you want.

Crazy thing is, when you get that right...

Your body becomes the natural result of the way you live.

And results come 10x FASTER!

You don't have to constantly “get back on track.”

You don't have to start again every Monday.

You don't have to spend the rest of your life dieting.

You simply know how to live in a way that keeps you lean, strong and healthy.

That's Physique Freedom.

And this is where I think coaching should ultimately take you.

I DON'T WANT YOU TO NEED ME FOREVER.

Instead,

I want to teach you how to do this yourself.

That's self-mastery.

By the time we're finished, I want you to know:

What works for you.

How to make adjustments.

What to do when life gets busy.

How to handle weekends, holidays and travel.

And most importantly...

How to do it without me.

That's when I know I've done my job.

“Others ask what I did and what I ate etc, but I tell them it’s a package, a way of life and needing a navigator to teach! It's been the best course, with a system that's simple in design but huge on impact.”

Dr Charlie

That's exactly what I'm talking about.

It's not just about what you lose.

It's about what you learn.

And what you're capable of doing afterwards.

WHO THIS IS FOR

If you are just looking for a quick fix, new program, detox diet or supplement list.

This isn't for you.

Rather, this is for the guy who's successful everywhere else in life...

But knows his physique isn't where he wants it to be.

Tried a few different approaches.

Maybe he's even had success.

But he's tired of the cycle:

Get motivated → get in shape → life gets busy → fall off → start again.

He's done with quick fixes.

He's done with extreme diets.

He's done with challenges.

And he's done blaming himself for not being disciplined enough.

He wants a way of doing this that actually fits his life.

And he wants to know that this time...

he won't have to start over.

THIS IS WHY MY CLIENTS TALK ABOUT COACHING DIFFERENTLY.

“I'm using all the skills you gave me and the results at almost 42, I'm in the best shape I have ever been in!”

Shaun, Business Owner & Dad

“I couldn't have done it without the systems you have taught me. And today at 106.8 (down from 122 this time last year), is massive for me.”

Bill

“I've been taught valuable insights on nutrition and conditioning... and the knowledge to now continue training within my super busy life!”

Shannon, Business Owner & Dad of 4

For my guys they're not just talking about losing weight.

They're talking about what they can now do.

That's the transformation I'm interested in.

SO, IF THIS SOUNDS LIKE YOU...

I'd like to invite you to have a chat with me.

I've deliberately made this really simple.

Rather than asking you to jump straight in, I'm extending the invitation to have a conversation first.

Not a “breakthrough session.”

Not a “strategy call.”

Not a “discovery call.”

Just a conversation.

You get to meet the real person behind the screen, ask any questions you have, tell me a little about yourself and what you're looking to achieve.

And we can work out whether we're actually a good fit to work together.

Because I think that's important.

You should know who you're trusting with your time, your money and your results.

IF WE DECIDE TO WORK TOGETHER...

We'll get you started straight away.

I'll learn about you, your goals, your lifestyle and what's been getting in the way.

We'll start putting the approach into practice.

And you'll get to experience what it's actually like to have me in your corner.

You don't pay anything to get started.

Your first 7 days are completely free.

If, after those 7 days, you decide it's not for you, no dramas.

Just tell me.

We'll cancel it.

You pay nothing.

If you get to the end of those 7 days and think:

“Yep. This is exactly what I've been looking for.”

Then we keep going.

The investment to work with me is a one-time payment of $3,000 AUD.

And nothing is processed until your 7-day trial has finished and we've both agreed that we're a good fit.

WHAT ARE WE WORKING TOWARDS?

Before we get started, we'll agree on the result that best aligns with your long-term goals.

That might be:

- Drop 10kg from the scales.

- Cut 10cm from around your waist.

- Lose 10% body fat.

Whatever makes the most sense for you.

Then give me 10 weeks.

I'll personally guide you through the process.

We'll implement the right approach.

We'll see what works.

We'll make adjustments based on kpi's.

We'll deal with the inevitable curveballs life throws at you.

And we'll keep moving towards the result we've agreed on.

The minimum coaching commitment is 10 weeks.

Not because 10 weeks is some magic deadline.

I'm not watching the clock.

We're making sure we do the job properly.

Sometimes life gets in the way.

Sometimes you need more time.

Sometimes you achieve the goal you originally set and decide you want to take things further.

That's easy it's on me.

The point isn't to get you through another program...

It's to help you build something that lasts!

THEN, LET'S HAVE A CHAT.

If everything you've read so far sounds like the approach you've been looking for, I'd like to meet you.

Choose a time that suits you below.

We'll have a chat.

I'll answer your questions.

We'll talk about where you're at and what you want to achieve.

And we'll work out whether The Elite Physique Project is the right fit for you.

If it is, we'll get you started.

If it isn't, that's completely fine too.

No hard sell.

No awkward sales pitch.

Just a conversation between two people figuring out whether we should work together.

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I look forward to chatting with you soon.

Josh

The Elite Physique Project

"The physique you want is built by the lifestyle you live".

Your Coach - Josh Dickinson

Josh is the founder of Physique Essentials and creator of the "Elite Physique Project".

With a career spanning 25+ years, he specializes in helping busy professional men over 40 from all over Australia get back into shape quickly, easily and sustainably whilst serving with complete transparency and authenticity!

Physique Essentials

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Frequently Asked Questions

The Physique You Want Is Built By The Lifestyle You Live!

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