The Physique You Want Is Built By The Lifestyle You Live!

For high-performing men 40+ who are done chasing quick fixes. Build the lifestyle that makes lasting results inevitable.
BECAUSE HERE IS THE TRUTH:

The fitness industry has it completely backwards.

And if you're over 40, successful in your career and have a busy life, you probably already know what you should be doing.

Eat better.

Train consistently.

Get enough protein.

Move more.

Sleep more.

You've probably done all of that before.

So if knowing what to do was enough...

Why aren't you already where you want to be?

Because the problem isn't information.

It's implementation.

It's making it work when work gets crazy.

When you're travelling.

When the kids need you.

When you're eating out.

When the weekend comes around.

When motivation disappears.

That's where most programs fall apart.

And that's exactly where my coaching begins.
"I’m using all the skills you gave me and the results at almost 42, I’m in the best shape I have ever been in!

And you know, it never comes down to how much a bloke can lift, but when you can look them in the eye and can see they’re happy, that’s fukn livin’ ”

Shaun - Business Owner and Dad of 2
I DON'T GIVE YOU ANOTHER PROGRAM...

I HELP YOU BUILD THE LIFESTYLE THAT MAKES THE PROGRAM WORK.

Anyone can write you a workout.

Anyone can give you calories and macros.

Anyone can tell you to eat more protein and train three times a week.

And everyone wants to be an influencer and expert.

If that was enough, everyone would already be in shape.

My job is to take the principles that DO work and help you implement them into your life.

We'll figure out what works for you.

We'll put it into practice.

We'll make adjustments as needed.

And we'll keep doing that until it becomes something you can sustain indefinitely.

Because real life isn't perfect.

And your plan shouldn't require it to be.
A big shout out to Josh from physique essentials for help, who showed me a way to get leaner and stronger with better nutrition choices and strength training. 

This was all accomplished with a busted knee and during covid lockdowns with the gyms being shut, so no excuses!”

Rick - Solider, post ACL Reconstruction
THE PHYSIQUE IS THE BY-PRODUCT.

Most people chase the body first and then try to make their life fit around it.

I work the other way around.

We start with what makes you tick.

Your work.

Your family.

Your schedule.

Your preferences.

Your habits.

Your goals.

Then we build the lifestyle that supports the physique you want.

Because when you get that right...

Your body becomes the natural result of the way you live.

You don't have to constantly "get back on track."

You don't have to start again every Monday.

You don't have to spend the rest of your life dieting.

You simply know how to live in a way that keeps you lean, strong and healthy.

That's Physique Freedom.
Case Study: Brendan - FIFO professional 

“I will say this again the cost of engaging you was money well spent. And I thank you for educating me as well as you have, the continual support that you promised you a true gentleman my friend.”
AND THAT'S WHY I DON'T WANT YOU TO NEED ME FOREVER.

This is probably the biggest difference between my coaching and a traditional fitness program.

I don't want to keep you dependent on me.

I want to teach you how to do it yourself.

That's self-mastery.

By the time we're finished, I want you to know:

What works for you.

How to make adjustments.

What to do when life gets busy.

How to handle weekends, holidays and travel.

How to get yourself back on track without starting from scratch.

And most importantly...

How to do it without me.

That's when I know I've done my job.
“Others ask what I did and what I ate etc, but I tell them it’s a package, a way of life and needing a navigator to teach!

It's been the best course, with a system that's simple in design but huge on impact. Could not recommend it more...”

Dr Charlie
YOU'RE NOT BUYING TIME...

YOU'RE INVESTING IN AN OUTCOME.

Before we start, we'll agree on exactly what success looks like for you.

That might be:

10kg lost.

10% body fat.

10cm off your waist.

Give me 10 weeks, and we'll work together to achieve it.

And if you complete the process as agreed and don't achieve the result...

I'll continue coaching you for free until you do.

Because I don't want you measuring the success of this by how many weeks you've completed.

I want you measuring it by what you've achieved, knowing how you did it and what you're now capable of doing yourself.
"I decided to kickstart a new health and conditioning program with Josh, as life had become incredibly busy with work, kids, and coaching sports. I needed a fresh challenge, wanting to explore methods beyond my usual running and cycling routine.
Incredibly, the program has exceeded my expectations. 

Josh's guidance has been nothing short of amazing, teaching me valuable insights on nutrition and conditioning. I am now as strong as ever, feeling a renewed sense of health and energy and the knowledge to now continue training within my super busy life!"

Shannon, Business owner and Dad of 4
WHO THIS IS FOR

This is for the guy who's successful everywhere else in life...

But knows his physique isn't where he wants it to be.

He's probably tried a few things.

Maybe he's even had success.

But he's tired of the cycle:

Get motivated → get in shape → life gets busy → fall off → start again.

He's done with quick fixes.

He's done with extreme diets.

He's done with challenges.

And he's done blaming himself for not being disciplined enough.

He wants a way of doing this that actually fits his life.

And he wants to know that this time...

He won't have to start over.
Case Study: Andrew - Teacher

"I now have a body to be proud of and can continue to improve. If I had continued on my old path I would have had some major health problems. Instead I am now lowering my medications"
THIS IS WHY MY CLIENTS TALK ABOUT COACHING DIFFERENTLY.

“I'm using all the skills you gave me and the results at almost 42, I'm in the best shape I have ever been in!”

Shaun, Business Owner & Dad

“I couldn't have done it without the systems you have taught me. And today at 106.8 (down from 122 this time last year), is massive for me.”

Bill

“I've been taught valuable insights on nutrition and conditioning... and the knowledge to now continue training within my super busy life!”

Shannon, Business Owner & Dad of 4

They're not just talking about losing weight.

They're talking about what they can now do.

That's the transformation I'm interested in.
"Another week that felt like the normal routine, and I love that results are almost predictable. Another wardrobe clean out and have to do some media for work which results in lots of colleagues commenting on how fit I was looking. Alway nice recognition or not only the effort, but also for making the vest decision ever to change my mindset and commit to taking action.

THIS IS WHAT COACHING ACTUALLY LOOKS LIKE.

I'm not going to hand you a plan and wish you luck.

And I'm not going to disappear behind an app full of information.

We're going to implement this together.

I'll learn about you, your goals, your lifestyle and what's stopped you getting the result you want in the past.

Then we'll build your plan.

You'll put it into practice.

We'll see what happens.

We'll make adjustments.

And we'll repeat.

That's coaching.

Not more information.

Implementation.

Because the plan isn't what creates the result.

What you do with it does.
"I couldn't have done it without the systems you have taught me. And today at 106.8 (down from 122 this time last year), is massive for me. I'm moving more these days and I love it, especially in the tough times. Thanks Josh"

Bill
HOW WE START

I'm not going to ask you to book a "breakthrough session", "strategy call" or "discovery call".

I'd rather let you experience working together.

You can start with a 7-day free trial.

We get started.

I learn about you, your goals and your lifestyle.

We start building your plan.

And you get to experience what it's like to have me in your corner.

If after 7 days you decide it's not for you:

No dramas.

Tell me.

We'll cancel it.

You pay nothing.

But if you decide:

“Yep. This is exactly what I've been looking for.”

We keep going.

And we keep working together until you achieve your agreed result.
Case Study: Thomas - Firefighter

“It’s definitely been an interesting time, a game changer for me. Thanks for all your coaching and mentoring, has really made a huge difference in making me accountable and not just on the health and side of things”
YOUR INVESTMENT

This isn't a program you pick from a menu and hand over to a junior coach.

You're working directly with me, 1:1. I deliberately limit the number of men I coach so I can personally guide the implementation, make the adjustments and stay accountable for your result.

You're not investing in another fitness program. You're investing in having me personally in your corner until you achieve the result.

The investment to work together is a one-time payment of $2,997.

But there's an important distinction.

You don't pay to find out whether this is right for you.

Nothing is processed until your 7-day trial ends and we've both agreed we're a good fit.

No locked-in obligation.

No pressure.

Just an opportunity to experience the coaching and decide for yourself.

You get to experience the difference before making the commitment.
"I now understood discipline and accountability - trusting a proven process and to look internally for motivation and to also accept that’s it’s ok to put myself first to be better for others. Consistency = learnings and from there you can strive to reach your targets!” 

Dan - Husband, Dad of 2
SO, HERE'S THE QUESTION...

How many more times do you want to start again?

Because I don't think you need another fitness program.

You don't need more information.

You don't need another challenge.

You need to learn how to make this work in the life you live.

That's what I do.

And if you've read this thinking:

“YES. That's exactly what I need.”

Then let's get started.

Complete your details below to START YOUR 7-DAY FREE TRIAL 

I'll take it from here.

Josh
The Elite Physique Project

The physique you want is built by the lifestyle you live.
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Your Coach - Josh Dickinson

Josh is the founder of Physique Essentials and creator of the "Elite Physique Project".

With a career spanning 25+ years, he specializes in helping busy professional men over 40 from all over Australia get back into shape quickly, easily and sustainably whilst serving with complete transparency and authenticity!
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