Busy Aussie Men Over 40 Battling Stubborn Belly Fat and Low Energy

Drop 10kg, Build Strength, and Boost Confidence in Just 10 Weeks Without Dieting Like a Madman or Spending Hours in the Gym

Finally, a Transformation Plan Without the Gimmicks or Guesswork

You’ve built success through grit, precision, and relentless drive.

But behind the sharp suit and sharper mind…

There’s a gut that won’t shift. Energy that crashes by 3pm. 

Workouts that feel more like punishment than progress.

You’re not lazy.

You’re not lacking discipline.

You’re just following an outdated game plan.

What used to work: smashing out quick gym sessions, cutting carbs, skipping meals...

Now leaves you drained, sore, and stuck in neutral.

And here’s the kicker:

You can’t afford to feel average!

Not in the boardroom, not at home, and definitely not in your own skin.

That’s where I come in.

No fluff. No fads. No hype.

Just a direct, proven system to help you build muscle, burn fat, and carve out a body that reflects the man you’ve become.

Built for the schedule, pressure, and standards of high-performing men like you

Let Me Introduce Myself:

My name’s Josh, and I’ve been in the health and fitness game since 1999.

I’m a coach, mentor, and at my core, I’m obsessed with helping high-performing men finally build the body that reflects their ambition.

Over the years, I’ve…

✅ Written for top fitness magazines

✅ Celebrated Transformation expert

✅ Lectured to fitness professionals 

✅ Personally coached thousands of everyday clients

And if there’s one thing I’ve learned...

There’s more bad advice out there than ever before!

And it’s costing you more than just progress.

It’s costing you money, time, and worst of all: your mental bandwidth.

That’s exactly why I created The ELITE Physique Project.

To cut through the noise.

To remove the guesswork.

And to deliver results that are real, measurable, and lasting.
"I decided to kickstart a new health and conditioning program with Josh, as life had become incredibly busy with work, kids, and coaching sports. I needed a fresh challenge, wanting to explore methods beyond my usual running and cycling routine. Incredibly, the program has exceeded my expectations. Josh's guidance has been nothing short of amazing, teaching me valuable insights on nutrition and conditioning. I am now as strong as ever, feeling a renewed sense of health and energy and the knowledge to now continue training within my super busy life!"

Shannon, Business owner and Dad of 4

Now, Here’s What Most Men Get Wrong…

Most busy, successful men over 40 believe that building a lean, athletic physique is something you can only do in your 20s or 30s.

They go into it already failing...

Convinced their metabolism has slowed down...

That building muscle is out of reach...

Or cutting the gut is damn near impossible...

And they stay stuck behind excuses like:

❌ “I’m too busy”

❌ “I’ll start next week”

❌ “It’s just not a priority right now”

But here’s what they don’t see…

The problem isn’t the problem

Rather, it’s the STRATEGY!

Because the men I coach (CEOs, entrepreneurs, and high performers over 40) are doing what most younger guys wish they could do:

✅ Build serious muscle and strength

✅ Drop belt sizes fast to reveal a lean, firm mid-section

✅ Boost confidence and finally gain control over their body

And they’re doing it with a simple, sustainable system that's built for real life, not for Instagram.

If you want to look better naked, feel better in your clothes, and finally match your physique to the level of success you’ve built everywhere else...

This is how it starts.
READY TO GET YOUR TRANSFORMATION STARTED...
Just some of what I deliver to get you started:
  • Customised Exercise Program: Based on your goals, exercise history, and training accessibility
  • Personalized Nutrition Plan: Based on your likes, dislikes, family and working environments
  • Accountability: Simple accountability techniques that makes tracking progress easy and predictable
  • ​BONUS: Plus, unrivalled support designed and implemented in a way that best suits you
Check out the quick videos from Andrew and Brendan below:
Meet Andrew
Meet Brendan 
Be Honest

If your confidence has taken a hit

Your midsection has spiraled out of control

Intimacy with your partner feels like a distant memory

And if every diet you’ve tried ends in frustration, rebound, or self-doubt

You’re not alone.

But if you are ready

You can turn it all around with ONE decision.

Not committing to a new diet or exercise plan

But by committing to be the best you can be!

No HOPE, NO GUESSWORK... JUST A PROVEN SYSTEM THAT WORKS!
In Case You Didn't Know

If you have been here before...

Signed up to the challenges

Bought the supplements

Downloaded the apps

And told yourself "this time will be different"

But all you’ve got to show for it is a bucket full of broken promises.

That freakin' sucks!

It’s frustrating.

And it chips away at the armour every time it happens.

But as I said, you’ve just never had a system built for you.

Now, what if I could show you how to drop 10kg of body fat

Build strength

Boost confidence

And finally build the body you’ve wanted for years...

Without guesswork

Without extreme diets

And without sacrificing career, family, or freedom

All in under 2 hours of training a week, and with a lifestyle that actually fits your family, not fighting it.

That's why this is MORE powerful than any “challenge.”

What would you say?

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First, We Will Get Your Mindset In Check

  • Build your mindset and beliefs for a life-changing transformation!
  • Laser-focus your priorities to boost confidence instantly!
  • Increase motivation and guilt-free "my" time to maximize results!
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Next, We Will Rebuild Your Lifestyle

  • Eat more of the foods you enjoy for the results you want!
  • Boost strength and achieve results from every single workout!
  • Create the perfect work / lifestyle balance!
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Lastly, We GUARANTEE Continued SUCCESS

  • Never plateau again with my simple Transformation Formula! 
  • Simple "accountability hack" that only takes 5 minutes once a week!
  • A proven, sustainable plan that will keep you winning for life!
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Gaining back control in just one of these areas alone could increase your chances of success by 20, 30, or even up to 50%.

By fixing all of these problems, you WILL achieve sustainable long-term results.

So What Makes This Different?

First, let’s clear the air:

❌ I’m not going to ban carbs or tell you what you can or can’t eat

❌ You don’t need to train every day

❌ And I sure as hell don’t sell overpriced, tasteless shakes 

What you will get is something most men never experience…

✅ A clear, personalized plan built around your life

✅ A system that gets results without extremes

And direct access to me (not a random coach) every step of the way

No guesswork.

No confusion.

No “just Google it and hope for the best.”

Just Top-Tier support

What my clients swear is an absolute game-changer!

Because this is NOT just another program...

This is the SOLUTION you NEED!
Still On the Fence?

If you’re still reading, let’s be honest

You know something needs to change.

You’re not here by accident.

You’re here because you’ve hit a plateau and staying stuck is no longer acceptable.

But maybe you’re hesitating...

“Is this really going to work for me?”

“What if I don’t have the time?”

“What if I fail again?”

Let me ask you this:

What’s the cost of doing nothing?

..............… (fill in the blanks)

And that frustration, it doesn’t stop. 

It compounds.

Relentlessly! 

But here’s the truth most men avoid:

You don’t need more time... you just need to do things RIGHT!

Imagine just 10 weeks from now:

✅ Stronger, sharper and 10kg leaner

✅ No more hiding your body or second-guessing yourself

✅ Leading with confidence in every area of life

And if not?

Still tired. 

Still frustrated. 

Still watching time slip by while nothing changes.

The choice isn’t just about a better body...

It’s about who you become when you finally take control.

So, tell me "Where do you want to be 12 weeks from today?"

Or even 12 months?

If you already know the answer, let me show you the strategy

Real Interviews With My REAL Clients!

Meet Jason

Meet Steve

Meet Antz

Meet Matt

Meet Bill

Meet Thomas

Meet Dan

Meet Andrew

Meet Brendan

Meet Charlie

Meet Peter

Meet Darrell

Meet Matt

Meet Rick

Meet Christian

Meet Brett

Let's Recap:

If you’re sick of feeling stuck, low on energy, and frustrated with programs that don’t fit your life, the ELITE Physique Project is your proven system to finally get results that last.

Here’s how it works:

✅ Drop 10kg in 10 weeks and build unshakable confidence

✅ Create a healthy work/life balance that sticks

✅ Walk into any room with pride and dominance

✅ Build lifelong habits that keep you winning

With tailored coaching, no gimmicks nutrition, mindset rewiring, and workouts designed to fit your busy schedule

All under 2 hours a week.

Only 8 spots available this month, and enrolments close 5pm Sunday 30th November.

The choice is easy: stake your claim or stay the same!

Click the "Take the Next Step" button below and let me show you how this will work for you!👇

Josh Dickinson
Josh Dickinson is the founder of Physique Essentials and creator of the "Elite Physique Project". 

With a career spanning 20+ years, he specializes in helping busy professional men over 40 from all over Australia get back into shape quickly, easily and sustainably, whilst serving with complete transparency and authenticity!
Physique Essentials 
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