Free Training Reveals:

Why High-Performing Men Still Struggle to Get Lean And What Actually Works After 40

A smarter system for building a lean, strong physique without living in the gym
If you’re like most of the guys I work with…

You watched the training and thought:

“How the hell did he just describe me?”

You’ve jumped from one thing to the next.

Program to program.

Quick fix to new fad.

Always chasing what works.

You tell yourself you just need to push harder.

So you do.

And somehow the results get worse… not better.

You’re over the challenges.

You know most of them are BS.

But you still want those before-and-after results.

And you’ve already realised something important:

You don’t need more information.

You don’t need more content.

You need a way to actually implement what works.

"I’m using all the skills you gave me and the results at almost 42, I’m in the best shape I have ever been in!

And you know, it never comes down to how much a bloke can lift, but when you can look them in the eye and can see they’re happy, that’s fukn livin’ ”

Shaun - Business Owner and Dad of 2

The Problem Most Consistent Men Run Into

Knowing what to do isn't the problem.

Applying it properly is.

Because once you're over 40…

Training harder isn't the answer.

Doing more isn't the answer.

What actually works is:

A smarter system designed for your body, schedule, and lifestyle.

That's exactly what we implement together.

Case Study: Brendan

“I will say this again the cost of engaging you was money well spent. And I thank you for educating me as well as you have, the continual support that you promised you a true gentleman my friend.”

This Is Where Most Guys Get Stuck

Applying the system to their own life.

Because knowing the steps is one thing.

Executing them properly…

Consistently…

With the right structure…

That’s something else entirely.

That’s where I come in.

"Incredibly, the program has exceeded my expectations. Josh's guidance has been nothing short of amazing, teaching me valuable insights on nutrition and conditioning.

I am now as strong as ever, feeling a renewed sense of health and energy and the knowledge to now continue training within my super busy life!"

Shannon - Business owner and Dad of 4

How We Implement This Properly

We take the 5 steps from the training and apply them directly to you.

Not a template.

Not a generic plan.

A bespoke system built around:

✅ Your goals

✅ Your schedule

✅ Your body

✅ Your lifestyle

So instead of guessing…

You execute a clear personalised strategy with real support and accountability.

Case Study: Andrew

"I now have a body to be proud of and can continue to improve. If I had continued on my old path I would have had some major health problems. Instead I am now lowering my medications"

What Working Together Looks Like

Inside The Elite Physique Project you get:

✅ Full access to the Elite Physique mentoring portal

✅ A custom training plan built around your goals and schedule

✅ A personalised nutrition strategy based on foods you actually enjoy

✅ Direct access to me (no junior coaches or hand-offs)

✅ Same-day feedback and adjustments

✅ Weekly check-ins and progress tracking

✅ Ongoing accountability so you actually follow through

This isn't about giving you a plan and hoping you stick to it.

This is execution with support until the job is done

"A big shout out to Josh from physique essentials for help, who showed me a way to get leaner and stronger with better nutrition choices and strength training. This was all accomplished with a busted knee and during covid lockdowns with the gyms being shut, so no excuses!”

Rick - Solider, post ACL Reconstruction

Who is this for?

This Is For You If:

✅ You're 40+ and already training consistently

✅ You’re disciplined in other areas of life

✅ You’re frustrated your body doesn’t reflect your standards

✅ You’re done chasing random programs and quick fixes

✅ You want a clear system that actually works

This Is NOT For You If:

❌ You're looking for a quick 6-week transformation

❌ You're not willing to follow a structured plan

❌ You want motivation instead of execution

"Best course, with a system that's both simple in design but huge on impact. Could not recommend it more..."

Dr Charlie - Clinic Owner

The Investment

This is 1:1 personalised coaching.

Not a challenge.

Not a group program.

Not generic templates.

We work together, and we will do it properly.

The first phase is 10 weeks.

This gives us time to implement the system properly and build real momentum.

👉 $1,500 initial investment

After the first 10 weeks:

👉 $97 per week

No contracts.

No lock-ins.

Just ongoing support while you continue progressing.

Risk Reversal

If you follow the plan and do the work…

You’ll get results.

If you don’t…

You get your money back.

Feeling really lean and strong. Depending on light, and what I have just eaten, I see and feel veins in new places!

Also had the ultimate compliment in the gym. Training early morning alongside a PT with a new client, they were discussing goals, and the client (my guess early 30’s male) pointed to me and said I want arms like that! (I was doing seated dumbbell curls so had a pump going). The PT’s response was “that's 3-4 years of training”. I wanted to say, nah that’s 9 months of working with Josh!

Stephen - Business Owner

Ready To Implement?

If you watched the training and thought:

“That’s exactly where I’ve been going wrong.”

And you're ready to:

✅ Stop guessing

✅ Start executing

✅ Build a body you're proud of

Then here’s the next step.

Start Today (Risk Free)

You can begin today with nothing to pay upfront.

👉 Start today – $0 to begin

You’ll have 7 days to decide if it’s right for you.

If you love it, we continue.

If not, you walk away.

No pressure.

No awkward conversations.

Prefer To Talk First?

No problem.

If you'd rather chat first, send me a message and we’ll talk it through.

I’ll:

✅ learn about your situation

✅ see if you're a good fit

✅ walk you through exactly how this works

If it's a fit, we move forward.

And If not, I'll point you in the right direction.


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Your Coach - Josh Dickinson

Josh is the founder of Physique Essentials and creator of the "Elite Physique Project".

With a career spanning 20+ years, he specializes in helping busy professional men over 40 from all over Australia get back into shape quickly, easily and sustainably whilst serving with complete transparency and authenticity!
Physique Essentials 
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