Stop Trying To Build Your Body
Design the lifestyle that delivers it
For high-performing men 40+ who are done starting over. Lose 10kg, 10cm off your waist, or 10% body fat in 10 weeks... or I'll coach you free until you do👇
"I’m using all the skills you gave me and the results at almost 42, I’m in the best shape I have ever been in!
And you know, it never comes down to how much a bloke can lift, but when you can look them in the eye and can see they’re happy, that’s fukn livin’ ”
Shaun - Business Owner and Dad of 2
The Fitness Industry Has It Backwards
Most coaches focus on your workouts.
I focus on your life.
Because fat loss doesn't fail in the gym.
It fails in your weekly structure.
Your calendar.
Your routines.
Your environment.
Your decisions when work gets hectic.
Your habits when the kids need you.
That's where results are won or lost.
Not on a treadmill.
A big shout out to Josh from physique essentials for help, who showed me a way to get leaner and stronger with better nutrition choices and strength training.Â
This was all accomplished with a busted knee and during covid lockdowns with the gyms being shut, so no excuses!”
Rick - Solider, post ACL Reconstruction
The Answer Isn't Another Challenge
In fact...
It's the opposite.
Challenges teach you to suffer for 12 weeks.
More workouts.
Diet harder.
Buy supplements that don't work.
Then hope you've changed enough to maintain it afterwards.
Unlikely.
Because challenges temporarily override your lifestyle.
They don't become part of it.
That's why so many men spend years repeating the same cycle.
Lose weight.
Gain it back (plus more).
Start again Monday.
Repeat.
I don't want you to just get into shape.
I want you staying in shape for good!
Case Study: Brendan - FIFO professionalÂ
“I will say this again the cost of engaging you was money well spent. And I thank you for educating me as well as you have, the continual support that you promised you a true gentleman my friend.”
You're Not Missing Discipline
You've already proven you're disciplined.
Because you don't build a successful business...
Lead a team...
Raise a family...
Without discipline.
So stop blaming yourself.
The issue isn't commitment.
It's structure!
And that you've been trying to squeeze generic fitness advice into a very unique life perspective.
That's why nothing sticks.
“Others ask what I did and what I ate etc, but I tell them it’s a package, a way of life and needing a navigator to teach!
It's been the best course, with a system that's simple in design but huge on impact. Could not recommend it more...”
Dr Charlie
What I Actually Build...
I don't build boring meal plans.
Or workout programs that keep you a slave to the gym.
I build lifestyles that naturally produce lean, strong, healthy bodies.
Think about that for a second.
Imagine waking up knowing exactly how to train.
Exactly how to eat.
Exactly how to adjust when work gets busy.
Matched precisely to your goals, preferences and requirements.Â
Without guesswork.
Without guilt.
Without starting over.
And without relying on motivation.
Just consistent progress, week after week.
Allowing you to maximise every opportunity as they presents.
That's what I call Physique Freedom.
"I decided to kickstart a new health and conditioning program with Josh, as life had become incredibly busy with work, kids, and coaching sports. I needed a fresh challenge, wanting to explore methods beyond my usual running and cycling routine.
Incredibly, the program has exceeded my expectations.Â
Josh's guidance has been nothing short of amazing, teaching me valuable insights on nutrition and conditioning. I am now as strong as ever, feeling a renewed sense of health and energy and the knowledge to now continue training within my super busy life!"
Shannon, Business owner and Dad of 4
Case Study:Â Andrew - Teacher
"I now have a body to be proud of and can continue to improve. If I had continued on my old path I would have had some major health problems. Instead I am now lowering my medications"
Introducing...
The Elite Physique Project
A 10-week private coaching system for high-performing men who are done starting over.
Built around one simple belief:
"Your physique should be a reflection of your lifestyle; not something you have to escape your life to achieve."
Together we'll build the systems that allow you to stay lean, strong and healthy regardless of how busy life becomes.
No extremes.
No gimmicks.
No punishment.
No starting over.
"Another week that felt like the normal routine, and I love that results are almost predictable. Another wardrobe clean out and have to do some media for work which results in lots of colleagues commenting on how fit I was looking. Alway nice recognition or not only the effort, but also for making the vest decision ever to change my mindset and commit to taking action.
Why It Works
Because we're solving the real problem.
Not your food.
Not your training.
Your lifestyle.
Because when your lifestyle changes...
Everything else follows.
Including your body.
"I couldn't have done it without the systems you have taught me. And today at 106.8 (down from 122 this time last year), is massive for me. I'm moving more these days and I love it, especially in the tough times. Thanks Josh"
Bill
The Guarantee
I'm so confident in this process that I'll stand behind it completely.
Lose 10kg...
10cm off your waist...
Or 10% body fat...
In 10 weeks...
Or I'll coach you free until you do.
Simple.
Case Study: Thomas - Firefighter
“It’s definitely been an interesting time, a game changer for me. Thanks for all your coaching and mentoring, has really made a huge difference in making me accountable and not just on the health and side of things”
This Is For You If...
âś… You're over 40.
âś… You're successful professionally but frustrated physically.
âś… You're tired of starting over.
âś… You're ready to stop chasing motivation and build a system that lasts.
âś… You want a body that matches the standards you hold everywhere else in life.
"I now understood discipline and accountability - trusting a proven process and to look internally for motivation and to also accept that’s it’s ok to put myself first to be better for others. Consistency = learnings and from there you can strive to reach your targets!”Â
Dan - Husband, Dad of 2
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Your Coach - Josh Dickinson
Josh is the founder of Physique Essentials and creator of the "Elite Physique Project".
With a career spanning 25+ years, he specializes in helping busy professional men over 40 from all over Australia get back into shape quickly, easily and sustainably whilst serving with complete transparency and authenticity!
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